Twitter….Not just for posting what you had for breakfast?

Posted on March 9, 2012


If you were like me when you first started using Twitter you thought it was a way to post glorified status updates.  I have since given it a second chance and now realize it’s massive potential for companies.  The best possible practice for utilizing Twitter is Engagement….Engagement…Engagement.  Below are 3  tips for you or your business to begin using twitter as effectively as possible.

  1. Decide what you want to use Twitter for….
    Twitter can have multiple uses and it is important to decide exactly how you plan to leverage the platform.  I stated above that I think engagement is the best practice for companies however, you can engage with customers while accomplishing your marketing goals as well.  Do you want to be a resource for people in your industry posting great information regardless of where it is located? do you want to strictly deal with customer service? or post only about what your company is doing?  Once you know exactly what your strategy is for Twitter finding relevant content will be easy.
  2.  Sign up for Twitter
    I know that this seems ridiculous and intuitive but I fee like too many companies sit in the planning stage for too long and are gun-shy about pulling the trigger and actually signing up.  HubSpot has posted a fantastic list of activities  to help you start your Twitter life:

    • Sign up for Twitter and optimize your profile
    • Find the right people to follow and attract new followers
    • Engage with your network
    • Use Twitter for business, marketing, lead generation, PR, and customer service
    • Understand Twitter’s role in social search
    • Track and analyze your campaigns
  3. Be part of the conversation….
    An analogy that I find particularly effective in describing the twittersphere is one of walking into a room where everyone is talking about different topics.  You wouldn’t want to start shouting your information and expect people to listen, you would want to see what others are talking about and think about what you can contribute.   You need to find out what your targets are talking about and engage with them about what they are talking about. Even if the conversation doesn’t relate directly to what you are doing, you are building relationships with people and getting on their radar, in the end these relationships will help you in the long run.